10 things to keep in mind with FB Ads

1. Landing Page Views (LPV) are better than Link Clicks

2. Reach is for new people to visit your page or site

3. Traffic can bring in new people but its focus is on people who WILL visit your page or site

4. Lead form ads are great at collecting names and #s for a follow up

5. Starting out a monthly budget you can maintain for 3 months is great! Evaluate your results each month

6. Learning a new audience is hard at first but rewards patience & creativity

7. Start out simple with any detailed targeting for your audience

8. You can use 5 pictures on the swipe template at 3 secs each to build a great 15 sec ad video

9. Talk to people your audience and get feedback, quote them in your ads (with their permission)

10. Imagine the person that gets the most value out your business. That ideal audience member wants to engage with your business but first you have to get their attention!